There is a lot of talk on the internet about long-tail keywords and their importance for good SEO. But, unless you know how to use long-tail keywords properly and how to find them, they won’t be of much use to you.
What actually are long-tail keywords? As the name suggests, these keywords are usually longer than a regular keyword. They’re also much more specific than the terms people generally search for.
A general keyword would be “winter coat,” but a long-tail keyword will look more like “best winter coats for extreme cold means” or “best men’s winter coats for extreme cold”.
Learning how to identify long-tail keywords is simple. General keywords are usually two to three-word phrases which are much more competitive to rank for, while long-tail keywords might have four or more words with more adjectives.
Long-tail keywords are more descriptive and targeted, which makes them much more likely to convert as well.
Using long tail pro keyword software, we’re able to find low competition long-tail keywords that get a decent search volume.
LongTailPro can help you determine the competitiveness of a keyword so that you can learn how to find long-tail keywords that your competitors don’t typically target or don’t know how to target.
The Keyword Competitiveness (KC) score considers the Page Authority (PA), page title, keywords in the domain, and other important factors that can affect the competitiveness of the keywords you want to target.
The KC score that LongTailPro gives can provide you with insight into how difficult it may be for you to rank on Google’s first page for that keyword. Low competition keywords give you an edge over your competition for two main reasons:
- Your competitors aren’t likely targeting that keyword, which gives you a better chance to rank for these long-tail keywords.
- You can target a more specific audience interested in your content because your long-tail keywords are more specific than broad.